The adoption of Android OS by manufacturers of entry level smart devices has also contributed to this figure seeing that the most affordable (and popular) smart phones entering the country run on Android. This has included distribution deals with network operators such as Econet Wireless.
This can generally be attributed to strong market strategies adopted by brands synonymous with Android like Samsung, Huawei and GTeL. In the past 12 months Android market share for Zimbabwe has gone up by a little over 11% which signifies the single highest growth surge for the mobile OS market. The Zimbabwean market is witnessing a huge uptake of Android devices which is the current trend with the global mobile OS market. This brand dominance has however been receding as it fell from an aggregated figure of 56.29% in February 2013 and paved way to the rise of Android. Nokia’s strong presence locally has been buoyed by the wide prevalence of S40 devices which constitute 36.32% of the total market share. Recent data gathered from StatCounter shows that the Zimbabwean mobile market is still dominated by Nokia devices with Symbian and S40 making up 50.49 % of the total market share of web enabled mobile devices for the 12 months ending February 2014.
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